Clean beauty

As awareness about climate change grows, so does the focus on sustainability. People are paying more attention to the products they use on their skin, seeking options that are environmentally friendly and good for their bodies. This is where the term “clean beauty” comes in. But what exactly is clean beauty? Let’s explain. 

What is clean beauty? 

Clean beauty focuses on minimalism. It emphasizes the use of natural ingredients, which is a key difference from certified natural beauty products. While both use plant-based and natural components, clean beauty strives to reduce the number of ingredients, keeping things as simple and pure as possible. 

Cruelty-free 

Since 2013, animal testing for cosmetics has been banned in Europe. However, some countries still require animal testing before products can be sold there. In the world of clean beauty, you can rest assured that these products are cruelty-free and not tested on animals.  

Is it vegan? 

Clean beauty products are not necessarily vegan. While the goal is to minimize or avoid the use of animal-derived ingredients, it’s not always guaranteed. If you’re looking to avoid animal ingredients entirely, check the packaging carefully. Many manufacturers use a vegan logo to indicate that the product is free of animal-derived components. 

The future 

Clean beauty continues to evolve. Significant progress has already been made, but there is still room for further development, especially in sustainable practices. The future of clean beauty will focus on ethical sourcing, reducing the ecological footprint, and promoting biodiversity. In summary, clean beauty is a growing movement that continues to develop into a major trend focused on natural, ethical, and sustainable beauty.