Privacy Statement


This Privacy Policy is Effective as of February 2025

Introduction

Fit at Home and its subsidiaries (hereinafter referred to as “Fit at Home,” “we,” “us,” or “our”) respect the privacy of individuals and are committed to protecting the personal data of website visitors and users of our products and services. This Privacy Policy describes how we collect, use, share, and protect data in accordance with applicable European laws and regulations, including the General Data Protection Regulation (GDPR). This policy applies when you visit our website, fitathome.com (“Website”), or use our mobile or TV app products or services (collectively, the “Product” or “Platform”).

We take your privacy very seriously and process your data solely based on legal grounds, such as fulfilling a contract, complying with legal obligations, or obtaining your explicit consent. Except where strictly necessary for the functioning of our services—such as billing (see the Third-Party Technologies section below)—or when you explicitly consent to data sharing, we do not share your data with third parties.

We handle your data in a way that we would also consider secure and respectful. If you do not agree with the policies and practices described below, you may choose not to use our Website or register for our Products via the Website or mobile app.

Personal Information We Collect and How We Collect It
At Fit at Home, we process personal data, including health-related information and data from your smartphone or other connected health devices, in compliance with the European General Data Protection Regulation (GDPR). The data we process originates from:

  • The Fit at Home app on TV and mobile.
  • Sensors and analytics from your smartphone.
  • Connected health devices.
  • Our website.

We only process data necessary for delivering our services and based on a legal basis, such as your explicit consent, the performance of a contract, or compliance with legal obligations.

Personal Information Used for Communication

You provide us with your personal data when you voluntarily fill out forms on our website or through the Fit at Home app. When you register to become a Customer of Fit at Home, we collect the following data:

  • Contact details, such as your name and email address.
  • Unique identification details, such as username, account number, and password.

This information is used to:

  • Create and update your account.
  • Verify your identity.
  • Enable communication with you regarding your account.
  • Provide customer support.

Your Rights and How We Protect Your Data

In accordance with the GDPR, you have the right to:

  1. Request access to the data we hold about you.
  2. Request corrections to inaccurate data.
  3. Request deletion of your data where legally permitted.
  4. Object to the processing of your data.
  5. Transfer your data to another service provider (data portability).

We protect your data with appropriate technical and organizational measures. Your data is processed within the European Economic Area (EEA) or in countries with an adequate level of data protection.

Consent and Processing

For processing data classified as “special categories” (such as health-related information), we explicitly request your consent, unless processing is necessary for contract execution or legal compliance.

You may withdraw your consent at any time by contacting us at klantenservice@fitathome.nl.

With these measures, Fit at Home complies with GDPR requirements, ensuring transparency about user rights and data protection within the EU.

Personal Information Used for Billing

For your security, Fit at Home uses third-party service providers that comply with the European General Data Protection Regulation (GDPR) to manage payments. These service providers may only use billing information for processing payments on our behalf and are contractually obligated not to store, retain, or use this information for any other purpose.

Fit at Home uses this data solely to process service payments, verify your identity, and provide support for billing-related inquiries. Fit at Home does not have access to or store your full credit card details.

Payment processing companies, such as credit card and debit card providers and fraud prevention companies, may require information about your payment method to process the transaction or ensure the security of your payment. This includes external payment processors such as:

Before entering your personal data with any of these third-party service providers, we strongly recommend reviewing their privacy policies to understand how they process your data.

Your Rights Under the GDPR

Fit at Home ensures that all third-party payment processors comply with GDPR. This means that:

  1. Your data is processed only for the purpose for which it was provided.
  2. Appropriate security measures are in place to protect your data from unauthorized access or misuse.
  3. You have the right to access, correct, or delete your data, unless retention is required to comply with legal obligations.

Security and Transparency

We guarantee that all data processing occurs within the European Economic Area (EEA) or that third-party providers offer an adequate level of protection, such as EU standard contractual clauses or other approved mechanisms.

Fit at Home remains responsible for protecting your data, even when processed by a third party.

These measures ensure that the use of billing information is fully compliant with European regulations, emphasizing security, transparency, and GDPR compliance.

Personal Information Used for Customizing Health and Fitness Services

When using the Fit at Home app, we may ask users to share their iOS Health app data with our services. This data is covered by this Privacy Policy and is processed in accordance with Apple’s developer guidelines and the European General Data Protection Regulation (GDPR).

Similarly, we may ask users to share their Google Fit data with our services. This data is also covered by this Privacy Policy and is processed in accordance with Google’s developer guidelines and the GDPR.

Additionally, we may ask users to share their Garmin data with our services. This data is protected under this Privacy Policy and is processed in compliance with Garmin’s developer guidelines and the GDPR.

We may also request users to share data from other health devices with our services. These data fall under this Privacy Policy and are processed in line with the developer guidelines of the respective health device provider and the GDPR.

We use this data—including activity levels, sleep patterns, eating habits, and mood—exclusively with your explicit consent to analyze your health habits and offer personalized coaching and dynamic workout plans.

Users may choose not to provide this additional information by simply declining to enter it when prompted.

Cookies and Third-Party Technologies

Fit at Home automatically collects certain information from website visitors and app users, such as:

  • Internet addresses.
  • Browser type.
  • Referring domains.
  • Timestamps (e.g., access time and time spent per webpage).
  • Specific pages requested by the visitor.
  • User activities within the app.
  • Device data.

This information is collected based on legitimate interest or with your consent (where legally required) and is used to:

  1. Provide a better user experience (e.g., by displaying personalized content based on your interactions with the website or app).
  2. Diagnose and resolve technical issues.
  3. Support marketing activities, provided you have given consent.
  4. Improve the management and performance of the website and apps.

Third-Party Services

Fit at Home collaborates with third parties that, on our behalf:

  • Provide audience measurement and analytics services.
  • Display advertisements across the internet.
  • Report on ad performance.

These third parties may use cookies, web beacons, SDKs, and other technologies to identify your device when you use our website or app, as well as when you visit other online services. Your consent is always required for such third-party processing, unless the data is processed anonymously.

Your Rights Under the GDPR

In accordance with the GDPR, you have the right to:

  1. Request access to the data we have collected about you.
  2. Request corrections if your data is inaccurate.
  3. Request deletion of your data, unless it is required to fulfill legal obligations.
  4. Object to the use of cookies or other tracking technologies for specific purposes.
  5. Withdraw consent for data processing if previously given.

Cookie Policy

For more information about the use of cookies and similar technologies, please refer to our Cookie Policy, available on our website. Fit at Home ensures that all data processing related to cookies and third-party services fully complies with the GDPR, maintaining the highest level of privacy protection.

These measures align data processing with European regulations and GDPR compliance, ensuring transparency about user rights and the need for consent for specific types of data processing.

Accessing and Updating Contact Information

We encourage our visitors and users to review, update, and keep their contact details current. In accordance with the General Data Protection Regulation (GDPR), users have the right to access, correct, or update their data.

Users can easily view and edit their contact information at any time by logging into the Website or Product and navigating to the “Account” tab on the dashboard.

For additional assistance, please contact our customer service at: klantenservice@fitathome.nl.

Opting Out of Marketing

In compliance with the GDPR, we offer users the option to opt out of marketing communications.

If you receive marketing emails from us and wish to unsubscribe, you can simply follow the opt-out procedure included in each email. All emails sent by Fit at Home contain a clear unsubscribe link.

If you experience any difficulties unsubscribing, please contact our customer service at: customerservice@fitathome.com.

User Account Information and Notifications

Please note: Emails containing account information, such as payment confirmations, password resets, and other essential correspondence, fall under necessary communication and are separate from marketing emails. These messages are required for managing your account and cannot be disabled.

We recommend that users add these emails to their safe sender list to ensure they receive important updates about their account. Please add the following email addresses to your safe sender list, as specified in the “My Account” section:

  • customerservice@fitathome.com
  • welkcome@fitathome.com
  • info@fitathome.com

Your Rights Under the GDPR

As a user within the European Union, you have the right to:

  • Access your personal data.
  • Correct inaccurate data.
  • Request deletion of your data.
  • Object to its use for marketing purposes.

For any questions or requests regarding your data, please contact our customer service at customeservice@fitathome.com.

These updates ensure full compliance with the GDPR, emphasizing transparency and user rights.

International Data Transfers

Information from Fit at Home visitors and users may be transferred to and processed in countries outside the European Economic Area (EEA). Our website and services are hosted on servers within the EU, and our group companies, third-party service providers, and partners may operate globally.

When we transfer information outside the EEA, we ensure that these transfers are fully compliant with the General Data Protection Regulation (GDPR). This means that:

  • Data is only transferred to countries that the European Commission has deemed to provide an adequate level of protection, or
  • Other appropriate safeguards are applied, such as using Standard Contractual Clauses (SCCs) approved by the European Commission.

As a user, you have the right to be informed about the safeguards in place for international data transfers. For more information, please contact our customer service at customerservice@fitathome.com.

Security

Fit at Home implements comprehensive technical and organizational measures to protect user and visitor information from accidental or unlawful destruction, loss, alteration, unauthorized access, or disclosure. Our security measures comply with GDPR and include:

  • Use of firewalls and SSL encryption to protect data during transmission.
  • Storage of financial data exclusively through a PCI-compliant third-party payment provider and Audience Player.
  • System redundancy and regular backups to prevent data loss.
  • Hosting in a 24/7 secured and monitored environment.

While we take every possible measure to protect your personal data, we recognize that no data transmission or storage can be 100% secure. If a data breach occurs that poses a risk to your rights and freedoms, we will notify the relevant supervisory authorities in accordance with the GDPR and, if necessary, inform affected users.

Your Rights

As a Fit at Home user, you have the right to:

  1. Access the data we process about you.
  2. Correct any inaccurate or incomplete data.
  3. Request deletion of your data where legally permitted.
  4. Receive information about and object to international data transfers.
  5. Learn about the security measures we take to protect your data.

You can exercise your rights by contacting our customer service at customerservice@fitathome.com.

This version is fully compliant with GDPR, emphasizes adherence to European regulations, and provides users with clear contact information to exercise their rights.

Data Retention at Fit at Home

Fit at Home retains personal data only as long as necessary for the purposes for which it was collected or to comply with legal obligations. Retention periods are based on the following criteria:

  • To provide our services: Data is retained as long as your account is active and as long as necessary to deliver the services you have requested.
  • To comply with legal obligations: Some data may need to be retained for a longer period to meet tax, administrative, or other legal requirements.
  • To protect legitimate interests: Such as handling complaints, protecting our rights in legal proceedings, and improving our services.

After your account is closed, we may retain a limited amount of data, for example, to facilitate future contact or comply with legal requirements.

Your Rights Under the GDPR

At any time, you have the right to:

  • Request access to your personal data.
  • Correct inaccurate or incomplete data.
  • Withdraw your consent when processing is based on your consent.
  • Object to processing based on legitimate interest.
  • Request deletion of your data, unless we are legally required to retain it.

For more information about your rights or to exercise them, please contact us at customerservice@fitathome.com.

If you believe that we are not processing your data in accordance with the GDPR, you have the right to file a complaint with the Autoriteit Persoonsgegevens (Dutch Data Protection Authority).

Security and Data Deletion

When we no longer need your personal data, we securely delete or destroy it. We aim to minimize the use of personal data and anonymize data whenever possible.

Contacting Us

If you have questions about your data or wish to exercise your rights, you can contact our Data Protection Officer at customerservice@fitathome.com.

If you believe we are not complying with the GDPR, you also have the right to file a complaint with the ‘Autoriteit Persoonsgegevens’ (Dutch Data Protection Authority).

Legal Basis for Processing Personal Data (Fit at Home, EEA Visitors)

For visitors from the European Economic Area (EEA), Fit at Home acts as the data controller of your personal data. The legal basis for collecting and using your personal data depends on the nature of the data and the specific context in which we collect it, as required by the General Data Protection Regulation (GDPR).

Legal Bases We Apply:

  • Consent: When you have explicitly given consent, for example, when subscribing to newsletters or marketing communications.
  • Performance of a Contract: When processing is necessary to deliver our services, such as when using the Fit at Home app or website.
  • Legal Obligation: When we must process your data to comply with legal or regulatory requirements, such as tax or administrative obligations.
  • Legitimate Interest: When processing is necessary for our legitimate interests, such as improving our services or responding to your inquiries, and does not override your fundamental rights and freedoms.

Transparency and Obligations

If we ask you to provide personal data to comply with a legal obligation or to contact you, we will clearly inform you at that moment. We will specify whether the requested personal data is mandatory or voluntary and what the possible consequences are if you choose not to provide the data.

Your Rights and Choices at Fit at Home

At Fit at Home, we respect your privacy rights and act in accordance with the General Data Protection Regulation (GDPR). Under applicable privacy laws, you have the right, in certain circumstances, to:

  1. Request information about whether we hold personal data about you, and if so, what data we have and why we store or use it.
  2. Request access to your personal data (also known as a “data subject access request”). This allows you to receive a copy of the personal data we hold about you and verify that we are processing it lawfully.
  3. Request correction of the personal data we hold about you. This allows you to correct incomplete or inaccurate information we have on file.
  4. Request deletion of your personal data. You may ask us to erase or remove your personal data where there is no valid reason for us to continue processing it. You may also request deletion if you have objected to processing (see point 5 below).
  5. Object to the processing of your personal data when we rely on a legitimate interest (or that of a third party), and there is something in your specific situation that makes you want to object to processing on this basis. You also have the right to object to the processing of your data for direct marketing purposes.
  6. Object to automated decision-making, including profiling, so that you are not subject to automated decision-making or profiling based on your personal data.
  7. Request restriction of processing of your personal data. This allows you to ask us to temporarily suspend the processing of your data, for example, if you want us to verify the accuracy of the data or the reason for processing.
  8. Request data portability, meaning you can receive your data in a structured, electronic format (data portability) and transfer it to another party.
  9. Withdraw consent. If you have given consent for the processing of your data, you may withdraw it at any time. Once we receive your request, we will stop processing your data for the purposes for which you provided consent, unless we have another legal basis to continue processing it.

Exercising Your Rights at Fit at Home

If you wish to exercise any of the rights listed above, you can contact us at customerervice@fitathome.com.

  • We generally do not charge a fee for accessing your data or exercising other rights. However, we may charge a reasonable fee if your request is clearly unfounded or excessive, or we may refuse to comply with such a request where legally permitted.
  • We may request additional information to confirm your identity. This is a security measure to ensure that personal data is not disclosed to unauthorized individuals and to prevent unauthorized changes.

Use of Cookies and Tracking Technologies

On our website, you can make certain choices regarding cookies and other tracking technologies, such as for personalized advertisements. For more information, please refer to our Cookie Policy.

Filing Complaints

If you have a complaint about how we process your personal data, you have the right to contact the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or the supervisory authority in your country of residence.

How to Contact Us

At Fit at Home, we welcome your questions and feedback regarding our privacy policy and data protection practices. If you have a complaint about how we process your personal data, we will investigate the matter and determine the necessary steps to resolve your concern. We will respond within a reasonable timeframe and may ask for additional information to support our investigation. Our goal is to handle all complaints promptly and satisfactorily.

If you have questions or concerns about your personal data or would like to provide feedback, you can contact us at: customerervice@fitathome.com.

Your Privacy and Security

We take your privacy and security very seriously. To protect your data, we carefully verify all requests related to access or changes. We do not provide information or confirmations until the verification process is completed. These security measures are in place to prevent unauthorized access to personal data.

Requests Under the GDPR

For requests related to your rights under the General Data Protection Regulation (GDPR), you can contact us by sending an email to customerservice@fitathome.com.

Our Address

Fit at Home
Postbus 14054
3508 SC Utrecht
The Netherlands

Costs and Exceptions

We generally do not charge any fees for accessing your personal data or for exercising your legal rights. However, in exceptional cases—such as if your request is excessive or unfounded—we may charge a reasonable fee or refuse a request, as permitted under the GDPR.

Filing Complaints with Supervisory Authorities

If you believe we have not handled your rights under the GDPR correctly, you have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or with the supervisory authority in your country.

Still have questions? Feel free to contact us at customerservice@fitathome.com. We’re here to help!

European Law (GDPR)

Residents of the European Economic Area (EEA) are covered by the General Data Protection Regulation (GDPR). Your rights and obligations under the GDPR are outlined in the “Your Rights and Choices” section of our Privacy Policy.

For questions or requests regarding the GDPR, you can contact us at: customerservice@fitathome.com

Notice of Changes at Fit at Home

Fit at Home reserves the right to modify this Privacy Policy from time to time to comply with changing legal, regulatory, or operational requirements. We may update this policy at any time at our discretion by posting a revised version on our platform.

Any changes to this Privacy Policy take effect immediately once posted on the platform and apply to all future access to and use of the platform.

If you have questions or need more information about the legal basis on which we collect and use your personal data, you can contact us at customerservice@fitathome.com.